Marketing 설화수,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,…
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Download : Marketing 설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 30 30 .pptx
Marketing 설화수,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p 30 30
_SLIDE_1_
Sulwhasoo
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Contents
Introduction
Environmental Analysis
Marketing Strategy
Marketing Mix Decision
Consumer Response & Conclusion
Recommendation
Reference
_SLIDE_3_
Introduction
_SLIDE_4_
Background & Objective
Aging society
Amore Pacific
Interest in appearance
Korean cosmetic market
Creative marketing
strategy
_SLIDE_5_
History
AMORE PACIFIC
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Sulwhasoo
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
_SLIDE_6_
Core Competency
Oriental Cosmetics
Korean traditional things
Fresh material from the nature
Natural Beauty + Inner Beauty
“Balance of yin and yang”
_SLIDE_7_
Environmental Analysis
_SLIDE_8_
5 Forces Analysis
Industry competitor
Exist imported prestige product such as
&
Oriental pro…(drop)
Marketing 설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 30 30 , Marketing 설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 30 30 경영경제레포트 , Marketing 설화수 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
순서
설명
Marketing 설화수,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례,swot,stp,4p 30 30
레포트/경영경제
Download : Marketing 설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 30 30 .pptx( 30 )
Marketing,설화수,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
다.
